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Data Protection, AdTech Industry and Digital Advertising: The Challenges to Come

From the focus by the Commission Nationale de l’Informatique et des Libertés (CNIL) and the UK Information Commissioner Office (ICO) on Real-Time Bidding and AdTech to the new rules around collection of consent for cookies and other tracking technologies, the recent changes should be a wake-up call for many advertisers and publishers in the EU. The massive fines issued against Google in France, Facebook in the U.S., and the investigations on Facebook and Quantcast by the Irish Data Protection Commission confirm the shift of landscape for targeted advertising activities.

From the focus by the Commission Nationale de l’Informatique et des Libertés (CNIL) and the UK Information Commissioner Office (ICO) on Real-Time Bidding and AdTech to the new rules around collection of consent for cookies and other tracking technologies, the recent changes should be a wake-up call for many advertisers and publishers in the EU. The massive fines issued against Google in France, Facebook in the U.S., and the investigations on Facebook and Quantcast by the Irish
Data Protection Commission confirm the shift of landscape for targeted advertising activities.

In this paper we aim at presenting and summarising the practical changes for the AdTech industry and, more generally, any organisation using digital advertising. Any organisation involved in digital advertising is accountable for the online targeting solution they use. Today, most organisations have some form of digital advertising activities and work, to some extent, with advertisers. Very few organisations are able to conduct their own digital advertising campaigns from A to Z.

To read the full paper please click the link below*:

Data Protection, AdTech Industry and Digital Advertising: The Challenges to Come

*Problems with downloading? Email marketing@gemserv.com requesting the thought leadership paper, and we will send you a copy!

Please do not hesitate to contact us if we can support you in your work, share our thoughts and ideas and answer any questions you may have with regards to our response.

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