Home » Insights » Digital Marketing and Advertising Guidance
This guidance outlines recommendations and best practices for performing digital advertising and digital marketing. Digital marketing and advertising can take many forms, including online advertising and marketing via social media platforms. They can also involve behavioural tracking, geolocation tracking and profiling of users, in order to categorise them as a person likely to buy a certain product or service and serve them with targeted or retargeted advertisements on various platforms.
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