GDPR is a great opportunity for businesses, and we thoroughly enjoy working with different organisations to make the regulation work for them.
Fundamentally, we believe in privacy and businesses that understand that, have a significant competitive advantage. It is not just a matter of compliance and avoiding hefty fines, but providing additional benefits, such as providing customers with a dashboard so they can personalise their journeys and asking clients if and how they want to receive communications through a granular offer of potential tools. What might seem like a burden can actually drive growth, not hinder it.
When we speak about GDPR, we always urge businesses to make the most of their journey to compliance. It’s a chance to map what information you hold and you can harness this by getting your customers on board, which in itself, is a great marketing opportunity.
This is true for every organisation, whether it be private, public or not-for-profit. We all need to overcome a lack of trust, especially after some of the headlines that have been dominating industries, such as the attacks on the NHS or the data leak at Halifax.
What we are seeing more and more as we talk to businesses in the UK and beyond, is that although many understand the opportunities that GDPR presents and see it as the right thing to do, there remains doubt. Organisations fear the amount of work they think is required or simply don’t know where to start and, with Brexit looming, any EU related legislation is seen as an uncertainty.
This is where good advice comes in. If your organisation is struggling to make a start, if you think that you don’t have the right people in-house, if you see the opportunity but cannot afford to hire a Data Protection Officer, or if you are a small organisation and do not have the resources, then there is the potential to outsource your GDPR implementation.
The benefits of an outsourced Data Protection Officer are great for small and medium companies. First, it is cheaper – you subscribe according to what you need and you complement what you already have in-house. For larger companies, it is an opportunity to complement in-house capability and flex resource as required.
Secondly, being part of a larger network means that your business is at the forefront of any changes that take place within the regulatory/legal sphere. Be it the Data Protection Bill, the new e-privacy regulation or the sharing of data post Brexit. You do not need to rely on one person to keep track of all the changes, the changes come to you. Instead of looking at one piece of legislation, you can ensure you incorporate more, so you do not have to start the work all over again further down the line.
As an organisation passionate about privacy, we know that any good business that wants to grow must take privacy seriously, especially as technology improves, legislation changes and the legal landscape presents more challenges. We encourage businesses to start their journeys now and make the most of this opportunity, but if you are looking for any assistance we are happy to help.
If you would like to find out more about GDPR you can visit our dedicated pager or you can download a number of our thought leadership pieces:
Alternatively if you would like to contact us please do so on +44 (0)20 7090 1091 or at firstname.lastname@example.org